Tracking Pixel Integration
The integration of the tracking pixel is necessary to capture a conversion. For this purpose, the tracking pixel must be integrated on the checkout page. This is the page that is called after a successful purchase process.
All you have to do is add this tracking pixel to your checkout page:
<!-- [conversion] -->
<img src="https://servedbyadbutler.com/convtrack.spark?ID=172098" width="1" height="1" border="0" />
Shop systems like Shopify offer the possibility to integrate a tracking pixel for the checkout page.
After logging in to the Shopify page you have to call up the settings via the Settings menu item.
Then select the Checkout tab.
Then scroll to Order processing. There you will find the Additional script area. Simply copy the tracking pixel into this field and click on save at the bottom of the page.
You have now successfully completed the integration of the tracking pixel.