Tracking CODE Integration

The integration of the tracking code is necessary to record clicks and conversions. For this purpose, the tracking code must be integrated in the shop header and on the checkout page. The checkout page is the page that is called after a successful purchase process.

All you have to do is add this tracking code:

1. In the shop header:

/** IROIN Pixel Code **/

  roi("init", YOUR_IROIN_ID);
/** End IROIN Pixel Code **/

2. In the header of the checkout page:

  roi("conversion", 0);



Shop systems like Shopify offer the possibility to integrate a tracking pixel for the checkout page.

Step 1 - Integration of the tracking code

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Click on "Online Store" in the left navigation.

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Click the "Customize" button (top right).

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Select "Edit Code" from the drop-down menu (bottom left).

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Select the file "theme.liquid".

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Scroll to the </head> tag and add the tracking code.

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Save your changes.

Step 2 - Customize the checkout page


Call up the settings via the "Settings" menu item (bottom left).


Then select the "Checkout" tab.

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Scroll to Order processing. There you will find the section "Additional script". In this field you simply copy the tracking code for the checkout page and click on save at the bottom of the page.

You have now successfully completed the integration of the tracking pixel.